Broadband and mobile phones are growing to dominate the communication space and displacing the traditional fixed land line. Having an internet connection at home is now as common as having a fixed land line at home, according to the recently launched Roy Morgan State of the Nation Report 9.
More Australians now have mobile telephones (used by 88%) than fixed lines, (80.4%). This represents a revolutionary move to person-to-person communication rather than the traditional household-to-household communication. This growth for mobile phones is expected to continue with early indications showing an upward trend in the coming months.
In the same period, 79% of Australians have an Internet connection at home, and 69% have a broadband connection at home. Pay TV subscription on the other hand, has only seen a small increase to 25% from 19% in December 1999.
Source: Roy Morgan Research – Article No. 1517
Smartphone Ownership:
In the 12 months to September 2011, 29% of Australians aged 14+ (5.3 million) owned a Smartphone. Nearly two thirds (61%) of Australians who earn over $150,000 own a Smartphone, according to the Roy Morgan Mobile Phone Monitor.
These results indicate that Smartphone ownership is related to income, where the incidence of Smartphone ownership increases as income increases.
