What is ADVANTAGE?
ADVANTAGE is designed for customers who want to expand their information management, data warehousing, analysis and reporting capabilities to meet their own specific needs. Through our web-based technology, ADVANTAGE will enable you to bring all your internal business datasets together in one reporting framework for both internal and industry analysis.
The ADVANTAGE model is a cost-effective way to store large quantities of whole-business information in a world where technologies change quickly, systems change, people move one and security becomes a concern. You can perform outcome-focused analysis and reporting across your whole business without feeling bound by huge development, maintenance or technology costs.
The success of ADVANTAGE relies on its technological model, its reporting and analysis capability and the Data Bureau (people) support. Our model ensures that the ADVANTAGE proposition remains highly relevant and effective in meeting your needs.
Capture a broad range of data sets
In the initial stage, ADVANTAGE collects membership, loyalty and gaming information, and produces a unique reporting and analysis platform that then grows with each business dataset you incorporate. It allows clean, validated and secure storage of monthly, weekly and daily data, so that you have a reliable source for fast and insightful analysis.
You can include other datasets such as POS, Financial, Community Contribution, Visitation Data (Door Counts), Bingo (Housie) and Promotions. You can grow your ADVANTAGE as your business grows, which means you can stage the inclusion of more datasets as budget and resource commitments become available.
A 360 view of your customers is key
ADVANTAGE combines datasets across your whole business and has become a tool that is loved by CEOs, Finance Managers, Marketing Managers, Gaming Managers, Operations Managers and other executives within the team.
By having a 360 view of your customers, you get to know their behaviours and product preferences and are able to further define your customer segments and target them accordingly. You can monitor trends in Average Spends, Visitation, Loyalty Participation and see changes when different marketing campaigns are initiated, such as Membership Drives, Food Promotions or Gaming Promotional Draws.
The demographic profiles, visitation and spend pattern of customers gives the marketing manager powerful insight into behaviour. By having easy access to this information, this empowers the manager to make decisions about tailored messages, offers and channel mix that becomes a part of the marketing campaign for membership drives, loyalty marketing, gaming promotions and more.
Own and control your data asset
ADVANTAGE does not require you to purchase new systems. We simply collect, validate and store all the operational data and deliver an analysis and reporting framework that is flexible, outcome-focused and cost-efficient! Using this model means that you are not bound by any one system or provider and will not become locked into life-long contracts. Our web-based model ensures that you take advantage of the increasing advancements in software technology while not having to incur huge development or maintenance costs in-house.
Importantly, you continue to own and control the development of your data asset. We support you to remain goal focused in your reporting and analysis and ADVANTAGE gives you flexibility to change the reporting when things change in your business.
Using ADVANTAGE doesn’t have to be a big step for venues. We are pleased to be able to provide the service and support to kick-start, what will be, the best investment you’ll probably ever make for one of your fastest growing assets - your information.
The net result is a driven management team that is ready to execute plans and campaigns to produce ongoing customer satisfaction and increases in revenue.
15 GREAT reasons to consider ADVANTAGE:
- Reduce your time in collecting data from multiple systems
- Increase your capability to analyse and interpret information
- Enhance your reporting and make it easier to do
- Have more time to focus on strategy, decision-making and measurement
- Increase your efficiencies in marketing and operational expenditure
- Increase the effectiveness of your target marketing
- Increase your ability to react to market changes
- Increase your ability to measure performance
- Have a solid, measurable ROI (10-20% cost-saving, 5-30% increase in customer spend)
- Reporting platform is flexible to change and grow with your business
- Clean, validated data is key to business success
- Secure, long-term storage of data enables control of your information now and into the future
- Dedicated Data Bureau support ensures maximum return on investment
- Take advantage of changing technology without software and maintenance costs
- Does not rely on your internal system infrastructure
