Have a quick overview of customers and products across your whole business

The important aspects of customers and products across your whole business are displayed in the Welcome dashboard.  Here, trend information is powerful in establishing overall patterns of expenditure and visitation where changes (due to promotions, entertainment, theme nights, new products etc) can be easily identified.

The up/down arrows broadly highlight how customers or products have changed against the previous time period.  Interactive features allow you to click through the graphs or the ranked items to see more details.

Know your customers' spend and visitation patterns

In this example, we show the Player Performance dashboard which helps you to identify customer behaviour and product preferences in gaming.  You can interact with the ranking information to show individual customer profiles along with spend and visitation patterns over daily, weekly or monthly intervals.

To learn more about product preferences, click through the column graphs to understand what denomination or manufacturer are most enjoyed by customers and which are most profitable for your business.

Understand what products your customers prefer

You can have a more detailed view of what products your customers prefer by viewing the top games through the 'eyes' of your customers.

You can sort the data by denomination, manufacturer, strokes, wins, turnover and profit, and see an overall comparison compared to a previous time period.

By ranking and analysing the customers’ gaming and visitation patterns, finding out their preferred choice of denominations and manufacturers, and the diversity of games they like to play, you can design strategies to move the tired and passive customers to become inspired and motivated gamers who love to frequent your venue.

Follow demographic trends in age, gender & suburb

If you couple demographic data with customer activity information, you get powerful insight into customer behaviour that assists with developing effective targeted marketing campaigns.  Track the behavioural changes as you implement your marketing initiatives.  Watch the customer spend and visitation patterns change accordingly and know whether your campaign has worked or not.  Once you start measuring the responses, you'll see how beneficial this will be in setting realistic and measurable objectives.

Learn how marketing and promotions affect loyalty trends

As part of your customer loyalty marketing strategy, you will always be looking at ways to retain loyalty and increase loyalty where possible.  The Loyalty dashboard shows spend and visitation data sliced by loyalty tier.  Once you build a strategy around each tier, you can use the dashboard to measure how your marketing campaigns have affected these patterns of customer behaviour for each tier.  For a more detailed view of customer behaviour, you can drill down to see individual changes in behaviour.

Know which products appeal to your customer segments

Coupled with demographic data and customer activity information, the EGM Performance dashboard provides powerful insight into the appeal of each product within your demographic mix.  You can sort products by turnover, profit, ADT and see the overall player profile for selected ones.  For example, check the performance of the Pretty Pigs bank of machines and see if they are predominantly played by your normal age and gender membership mix or whether the player demographic is skewed towards younger males who like to visit in the evenings.  When you identify these different patterns, you can do more effective and targeted product marketing.  From a product management point of view, when you purchase new product, your choices will be further defined by the demographic appeal of the product in question.

Access your own datacube and be a wizard

Apart from dashboard reports, ADVANTAGE gives you direct access to the DataCube where you can put your wizardry Excel skills into action and create your own reports whenever you want.

Access to the DataCube is like having a key to a treasure chest.  Here, the treasure is your whole-business data stored neatly and cleanly in our data-warehouse.   You can unlock answers quickly and easily without having to wait long periods for a technician to help you access your data.

We know it can be frustrating when you want particular information and you can’t get it quickly.  With ADVANTAGE, reporting and analysis is flexible and fast.

Imagine the power of faster information, the effect on outcomes would be tremendous.