Industry Data Online (IDOL) is the leading provider of Software as a Service (SaaS) based performance reporting and benchmarking services to industry. Through implementation of the IDOL PerformanceDynamics suite of applications companies, industry associations, franchise groups or like entities can collect, manage and analyse large or small volumes of data presenting the information in a clear online performance reporting and benchmarking format.

Our customers benefit from the delivery of a key management reporting tool that highlights areas of under-performance within their operations, allowing for early intervention and subsequent delivery of profits to the bottom line.

Software as a Service (SaaS) is proving to be a logical technology choice for many companies in the global marketplace. The SaaS platform is also referred to as an ASP platform (Application Service Provider) and an ‘On-Demand’ platform. Essentially the SaaS platform, allows customer groups to subscribe to hosted business applications via the Internet removing the risk and significant costs associated with developing and managing their own internal software applications. Characteristics of the SaaS platform include:

• Easy access via Web Browser
• Secure and reliable
• Reduced costs
• Resource friendly
• Increased return on investment (ROI)
• Scaleable / multi-tenant / multi-user capability
• Low risk – proven platforms
• On-going technology enhancements

IDOL commenced its operations in 2001 with the delivery of a SaaS based performance reporting and benchmarking tool for the Licensed Club Industry. IDOL saw that an opportunity existed to provide a much needed service to the industry utilizing advanced web based technology and delivery systems coupled with an in-depth understanding of reporting and benchmarking needs of the industry. IDOL now has over 450 clubs Australia wide utilizing the services of its Club Data Online offering either on a monthly or quarterly basis and has the largest independent up to date database on financial and gaming data in the industry. IDOL also offers quarterly industry reports that have use for suppliers associated with the industry.

The users of the Club Data Online (CDOL) system have received significant Return On Investment (ROI) advantages through the early detection of unwanted trends and the independent validation of gaming machine performance which is a major investment area for the clubs.

IDOL, through the delivery of the PerformanceDynamics suite of application modules has the ability to deliver similar ROI benefits in a fast time frame to a range of industry associations, franchise groups and companies by providing a Key Performance Indicator (KPI) engine, benchmarking platform and reporting tool tailored to the companies or associations' requirements.

The team at IDOL is committed to on-time delivery of its SaaS applications with a partnership “mind set“ that ensures a long and mutually beneficial relationship between the company and its customer base.

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