We want you to be able to learn more about analysis, to grow with knowledge, to share information (to your advantage) and gain expertise about applying it to your business.

Our new extended product range caters for clubs of all sizes and varying data management needs. We know that internal and industry reporting levels can be different for individual clubs and that's why we've extended our products to include CDOL Lite, CDOL Classic, CDOL Advantage and CDOL Advantage Plus. 

Enhancements to classic product

For over 10 years, CDOL has serviced hundreds of clubs across NSW, QLD, ACT, NT and now, VIC, with its industry benchmarking and reporting tool, now known as CDOL Classic. Financial and Gaming data is exported from internal systems and fed into the CDOL system to show analysed results to subscribers in quick-time. CDOL Classic has gaming and gaming product performance modules that allows you to build your own queries relating to game, link, denomination and manufacturer performance from a database of over 35,000 machines. You can feel a whole lot more confident when making purchasing decisions or reconfigurations with such powerful and independent market information.

CDOL Classic is having a make-over. Not only is the look and feel of CDOL Classic being enhanced, but it's functionality will be more user-friendly and flexible with many added reports and reporting features. The most important things to note in all this is that exploring data and analysing it will be much easier and the level of reporting will be greater too, particularly in the area of gaming. Importantly, there are some things that will stay exactly the same - it is still independent market information and the data continues to be cleansed and validated for integrity and accuracy. 

New products for greater customer-product insight

Now that we're in the era of data explosion (see our related blog article), it seems that we need to get smarter and more efficient in the area of data management. We should say first up, that clubs have excelled in the area of industry benchmarking - there are few industries that do it, or do it as well. However, getting swamped with internal patron and operational data and trying to maximise its outcomes across multiple in-house systems is now the phenomenon that is becoming a headache for many managers and analysts.

Overcoming the barriers

When it comes to analysing data, we are all feeling the need to make faster decisions in a more complex environment and this is resulting in demands for greater control of our data asset across the whole business. However, there exists some barriers that have prevented clubs from developing efficient whole-of-business information management systems. One major barrier is that systems generally offer a system approach to data management rather than an outcome-focused one - the ingenuity behind the latter lies in smart intelligent analytics and ones that are flexible enough to align with your business value proposition.

Another common barrier for clubs is that it takes time and skill to fully use data from systems, to collate the data, to format it, to number-crunch and produce reasonable conclusions. With high volumes of patron and operational data, the days of Excel spreadsheeting are fast running out. It is becoming more difficult and time-consuming to use the data to its full potential because we are somewhat limited in our normal human capability to explore patterns and associations in high volumes of multi-dimensional data. The role of the analyst is becoming more important in clubs; with the assistance of more powerful analytical tools, perhaps we could let the analyst do more analysing.

Smart analytics and the best technology

New products, CDOL Advantage and CDOL Advantage Plus give venues the opportunity to take control of their data across their whole business and gain customer and product insights like never before. With these products, many of your datasets can be collected - such as Gaming, Loyalty, Membership, POS, Retail, Gynmasium, Bingo (and more if you wish) - to enable one flexible reporting and analysis framework for your business.

The smart intelligence behind the analysis and the leading-edge visual technology are attributes that provide fast, outcome-focused results. Why? Because they allow you to virtually see actionable decisions using multi-dimensional data. Think of your typical RFM model, can you currently see all your customers in one graph and know which ones haven't spent, played or visited as much compared to last year? What if you could find more about their preferences, click a list button and generate a mailing list of those customers? If it sounds easy, it is. See video

Our new powerful analytical models show demographic information and customer behaviours such as visitation, expenditure and product preferences across your whole business with tools that allow you to predict or forecast using time series data.  Other applications include promotional tracking, ROI analysis, customer retention/attrition, roster/scheduling analysis and more.

Be clear on the business values

Whatever data management and analysis model you use, be clear on the business value right from the start - this is the unique approach behind CDOL's new product mix. To ensure an outcome-focused strategy it is imperative that you are clear on the business value proposition. This may be invoked through the following fundamental questions:

• Would understanding the frequency of customers last year versus this year enable better targeting for customer campaigns?
• Would understanding the next predicted customer visit date provide a better ability to target those customers who are overdue on their predicted visit or who could be incentivised to return earlier than predicted?
• Would identifying increasing and decreasing market segments enable you to better target areas of the business that are growing or in need of attention?
• Would understanding where customers come from, their visiting patterns and their spend enable better marketing campaigns?
• Would comprehending in just a few minutes the ROI on marketing spend across customer segments help measure marketing success?
• Would it be valuable to know the impact of promotions across the different areas of the club?

The great news about these products is that you can start with something small (with 2-3 different datasets) and build them into a complete whole-business reporting framework as your business grows. If the data management model is right, your business will grow, and so will your business values, thence your analysis and reporting needs.

The CDOL Lite stepping stone

And finally, a word on our base product, CDOL Lite. We introduced it because we acknowledge that the resources of smaller venues (those with 30 machines or less) is often compromised, however, the desire to manage operational efficiency is just as strong as bigger venues.

CDOL Lite provides a basic view of gaming and financial KPIs attributable to the popular CDOL Classic product. Smaller venues can benefit from seeing key gaming and financial industry information presented as static Monthly Executive Summary Reports and Game Ranking Reports.

By submitting data, CDOL Lite subscribers have a goldmine of monthly reporting and analysis information should their business grow and their needs change to take the next step to online access to CDOL Classic.

So let's CELEBRATE - you can win an Apple iPad!

We invite you to join in the celebration of our extended product range - we're very excited to be giving away three Apple iPads - and it won't take much for you to join in the fun!

To enter, fill out the online entry form on this website between 1st March 2011 and 31st May 2011.

Each section of the form that you complete (there are 3 sections) will get you an entry.

There are 3 iPads to win, but don't wait too long! To get into all 3 draws and increase your chances of winning, be sure to get in early.

• First draw - 1st April 2011
• Second draw - 2nd May 2011
• Third draw - 1st June 2011

Good luck!

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