Almost 7.8 million Australians (42% of the population)  aged 14+ years watch cricket on television almost always or occasionally, according to the latest Roy Morgan Single Source data (October 2010 – September 2011).

The second most popular sport watched on TV by Australians (14+) is AFL, recording 7.6 million viewers (41% of this population) across the 12-month period to September 2011, followed by Tennis with nearly 6.9 million viewers (representing 37% of all Australians aged 14+).

You can use this information to create special promotions/reward packages for your sport loving patrons or simply compare to your local demographic.

Australia : Article No. 1556 : Source: Roy Morgan Single Source, October 2010 - September 2011 (n = 18,581). : January 26, 2012