IDOL first produced the Club Data Online product and now has over 400 clubs using the service which has the largest independent database of financial and gaming data in the industry. Also, IDOL has strong relationships with Industry Suppliers and Associations, and offers quarterly industry reports using the group data collected.

In 2008, IDOL took extensive market and technical analysis of the USA gaming markets. Through an strategic alliance with Spectrum Gaming Group, the Casino Data Online product evolved.

Casino Data Online has overcome the challenges of integrating internal data and systems by electronically capturing slot machine performance and financial information from subscriber casino properties direct from their internal slot and financial accounting systems. This allows each casino property to securely compare its slot and financial performance against the greater industry or internally within its own corporate operating group of properties.

In 2010, Hotel Data Online was established. Hotels and Clubs, although traditionally competitors in the market, are both a part of the Hospitality and Leisure alliance.

The purpose of Hotel Data Online (HDOL) is to strengthen the Licensed Hotel Industry through the development of a database of operating and gaming performance information that can be used to assist participating venues to better manage their businesses as the Industry undergoes an unprecedented period of change with increased competition, regulation and budgetary constraints.

The team at IDOL is committed to on-time delivery of its reporting and analysis applications with a partnership mind set that ensures a long and mutually beneficial relationship between the respective companies and industry groups.